Cookies
1. Who we are
1.1. This Cookie Policy explains how Birley Pastry Limited a company registered in England, with company number 13631499 whose registered office is at 5th Floor, 105 Piccadilly, London, England, W1J 7NJ ("Company," "we," "us," and "our") uses cookies and similar technologies to recognise you when you visit our website at www.birleybakery.com ("Website"). It explains what these technologies are and why we use them, as well as your rights to control our use of them.
1.2. In some cases we may use cookies to collect personal information, or that becomes personal information if we combine it with other information.
2. What are Cookies
2.1. A cookie is a small amount of information that’s downloaded to your computer or device when you visit certain websites. Cookies make your browsing experience better by allowing the Website to remember your actions and preferences (such as login and region selection). This means you don’t have to re-enter this information each time you return to the Website or browse from one page to another. Cookies also provide information on how people use the Website, for instance whether it’s their first time visiting or if they are a frequent visitor. Read more about cookies (and other similar tracking technologies) and how we use the data collected through these technologies, in our Privacy Policy.
3. What cookies do we use and why?
3.1. Some cookies are necessary to allow you to browse our Website, use its features, and access secure areas. The use of these cookies is essential for the Website to work. For example, we use user-input cookies for the duration of a session to keep track of their input when filling in forms that span several pages.
3.2. We also use functional cookies to remember choices you’ve made or information you’ve provided, such as your username, language, or the region you are in. This allows us to tailor your Website experience specifically to your preferences. For example, authentication cookies are functional cookies that are used for the duration of a session (or persistent, if you agree to the “remember me” function) to allow users to authenticate themselves on subsequent visits or to gain access to authorised content across pages. The functional cookies we use include:
(a) User-centric security cookies to detect authentication abuses for a limited persistent duration, like repeated failed login attempts. These cookies are set for the specific task of increasing the security of the service.
(b) Load balancing session cookies are used for the duration of the session to identify the same server in the pool in order for the load balancer to redirect requests appropriately.
(c) User interface customisation persistent cookies are used to store a user’s preference regarding a service across web pages.
3.3. Except for strictly necessary cookies (which are essential for the functioning of our Website), we will only place cookies on your device where you have given us your consent through our cookie banner or preferences tool. You can withdraw or change your consent at any time by the methods set our in section 6.
3.4. We are dedicated to optimising user experience, and we use many tools to help us improve our Website and our commerce platform. To this end, we use reporting and analytics cookies to collect information about how you use our Website, and how often. The performance cookies we use include first-party analytics cookies. We use these cookies to estimate the number of unique visitors, to improve our websites and our merchants’ websites, and to detect the most searched for words in search engines that lead to a webpage. These cookies are not used to target you with online marketing. We use these cookies to learn how our websites and our merchants’ websites are performing and make relevant improvements to improve your browsing experience.
3.5. Social media and content cookies are placed by many social media plugins (for example the Facebook ’like’ button), and other tools meant to provide or improve the content on a website (for example services that allow the playing of video files, or that create comments sections). We integrate these modules into our platform to improve the experience of browsing and interacting with our Website. Please note that some of these third-party services place cookies that are also used for things like behavioural advertising, analytics, and/or market research.
4. Strictly Necessary Cookies
4.1. These cookies are essential in order to enable you to move around our Website and use its features, such as accessing secure areas of the Website. The Website cannot function properly without these cookies.
| Name | Domain | Retention | Type | Provider | Purpose |
|---|---|---|---|---|---|
| secure_customer_sig | birleybakery.com | 1 years | First-party (Cookie) | Shopify | Used in connection with customer login. |
| keep_alive | birleybakery.com | 30 minutes | First-party (Cookie) | Shopify | Used in connection with buyer localization. |
| localization | birleybakery.com | 1 years | First-party (Cookie) | Shopify | Shopify store localization |
| _secure_session_id | birleybakery.com | 24 hours | First-party (Cookie) | Shopify | Used in connection with navigation through a storefront. |
5. Functional Cookies
5.1. These cookies enable the site to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.
| Name | Domain | Retention | Type | Provider | Purpose |
|---|---|---|---|---|---|
| _orig_referrer | .birleybakery.com | 14 days | First-party (Cookie) | Shopify | Tracks landing pages. |
| _landing_page | .birleybakery.com | 14 days | First-party (Cookie) | Shopify | Tracks landing pages. |
| _shopify_y | .birleybakery.com | 1 years | First-party (Cookie) | Shopify | Shopify analytics. |
| _shopify_s | .birleybakery.com | 30 minutes | First-party (Cookie) | Shopify | Shopify analytics. |
| _shopify_sa_t | .birleybakery.com | 30 minutes | First-party (Cookie) | Shopify | Shopify analytics relating to marketing & referrals. |
| _shopify_sa_p | .birleybakery.com | 30 minutes | First-party (Cookie) | Shopify | Shopify analytics relating to marketing & referrals. |
| _y | .birleybakery.com | 1 years | First-party (Cookie) | Shopify | Shopify analytics. |
| _s | .birleybakery.com | 30 minutes | First-party (Cookie) | Shopify | Shopify analytics. |
6. How to control cookies?
6.1. You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible.
6.2. Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser’s “Tools” or “Preferences” menu.